Theodora Vaxexanou

UX researcher, d​esigner and social anthropologist 

A bit of context

A thorough UX researcher, designer, and social anthropologist, driven by empathy with honed skills in telling insightful stories with research data. I offer a combination of academic and commercial skills attained through years of conducting ethnographic research in multiple settings as well as optimising digital products and informing business goals by solving problems through UX design.

Skilful at tailoring research insights to multidisciplinary teams and stakeholders. Talented in analysing and translating research data into meaningful design solutions.

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Articles

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The Power of Cultural Personas

01

In today’s globalized world, as Arjun Appadurai describes in his theory of ‘non-places,’ physical and virtual spaces are continuously transforming. Airports, shopping malls, and digital platforms have become hubs where people from diverse cultural backgrounds meet and connect. These ‘non-places’ transcend the tangible boundaries of traditional cultural contexts and provide us UX people with new opportunities.

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Hogwarts Legacy UX Review

02

This February (2023), my dream game finally came to life — Hogwarts Legacy — years after I first held the very first Harry Potter book in my hands (circa 1999).

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The innocent UX Designer

03

When I started my journey in UX design I was already aware that a significant number of anthropologists are choosing to shift their careers and apply their valuable experiences from the field to create more humane digital environments.

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Full Playthrough Playtests for Unique UX insights

04

A full playthrough is a Game User Research (GUR) method that involves playtesting your game from start to finish. The aim is to closely observe how players interact with the game’s mechanics, engage with the narrative and perceive the overall gameplay experience.
But why should game studios consider conducting this research study?

  • A cup of tea
    with Thea?
  • About me
    Thea is a UX Designer & Researcher with a background in Social Anthropology. She is the happiest when she looks at the world through people's eyes to build delightful products.
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