Role: UX Researcher & Designer
I conducted a UX audit of the project creation process, identifying usability issues and implementing targeted redesigns to improve:
visual feedback, interactions, error prevention, visual hierarchy, and language use.
Role: UX Researcher & Designer
Improving app clarity, usability, and navigation to align mismatched customer mental models with the product offering
Roles: Lead UX Researcher
Approach: Generative, Exploratory & Evaluative research
Ensuring long-term player engagement by validating features, assessing usability, and gathering insights on gameplay mechanics to guide product development.
Roles: UX Designer & Researcher, Interaction Designer
Solved common usability issues found in most airline websites by simplifying the booking process, improving navigation, and enhanced information architecture.
Role: Lead Ethnographic Researcher
Methodology: In-depth interviews, Participatory Observation, Discourse Analysis,
Organisation: Indiana University, Border Crossings Network